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Empower sales to deliver meaningful, personalized buyer interactions that win deals.
Based on their frictionless experiences with consumer brands, modern business buyers now demand unfettered access to information and expect relevant and highly personalized content to find them. With so much information directly available to prospects and customers, B2B organizations must equip sellers with robust sales enablement strategies and programs.
Hear from Forrester Principal Analyst Mary Shea as she presents new Forrester research from The State of Enterprise Sales Enablement 2019 Study, identifying how organizations can more deeply engage with prospects and customers across the buyer journey.
Watch the on-demand webinar to learn:
- The current state and challenges of sales enablement in the age of the modern business buyer
- Why a buyer-centric sales enablement approach is vital to an organization’s revenue growth
- How the right software can accelerate the sales process efforts and help win more deals
Watch On-Demand ↓
Webinar Presenters
Mary Shea, PhD,
Principal Analyst
Forrester Research
Mary Shea is a principal analyst serving Forrester’s B2B marketing and sales professionals. In this role, she writes for and advises clients on routes-to-market strategies in the age of the customer. Mary’s research specifically focuses on the empowered B2B buyer and how business leaders must adapt, organize, and enable their marketers, sellers, and channel partners to succeed both today and in the future.
Hugh Redford,
RVP, Global Sales Enablement
Seismic Software
Hugh and his team oversee the Seismic@Seismic story, ensuring Seismic's internal sales enablement program helps set the industry standard for the rapidly evolving and maturing practice. Prior to joining Seismic, he held a series of growth-oriented operational and consulting roles ranging from small companies to the Fortune 100, covering industries including Retail and ecommerce, Energy, Hospitality, Medical Devices, and Technology. He moonlights as an overbearing sports dad to an Australian Shepherd mix.