Asset personalization, data-driven insights, and sales and marketing alignment are among organizations’ biggest opportunities to meet the demands of sophisticated and knowledgeable buyers. In July 2019, Seismic commissioned Forrester Consulting to evaluate the state of enterprise sales enablement, including how organizations can improve B2B sales enablement success amid buyers’ increasingly high expectations.

Download the study for key learnings and recommendations, including:

• The current state and challenges of sales enablement in the age of the modern business buyer
• Why a buyer-centric sales enablement approach is vital to an organization’s revenue growth
• How the right software can accelerate sales enablement efforts and help win more deals