Industry 4.0 is here. It's now. And it marks "the next phase in the digitization of manufacturing," bringing products and services in line with today's digital world. 

Today, the majority of industrial manufacturers are building upon their existing infrastructure in a bid to be considered "digitally advanced" by 2020, but what's the impact on sellers and marketers downstream?

In this whitepaper, we explore:

• Current go-to-market challenges in the manufacturing marketplace
• How to overcome these challenges and stay ahead of the curve
• 3 steps manufacturers need to take to build a collaborative, customer-centric, content-driven sales model