— upcoming webinar —

The Modern Marketing Mandate

Learn how today's CMOs are driving growth and change

Now more than ever, CMOs are facing an expanded mandate to reimagine their role within the C-Suite and across the enterprise. Their challenge: to set new standards for how marketing gets done.

Join Ray Oram, Vice President, Global Sales Enablement from IBM on May 12 at 11 AM ET for a 30-minute discussion centered around the new CMO Marketing Mandate and the positive impact enablement technologies can have on both sales and marketing organizations. Topics of discussion include:

Register for the webinar to learn:

  • How IBM is turning strategy to action
  • The importance of letting technology empower sellers and marketers
  • Connecting sales with marketing to drive business impact

Register Now ↓

Webinar Presenters

Ray Oram,
Vice President, Global Sales Enablement, IBM

Ray Oram was appointed Vice President, Global Sales Enablement for IBM in 2019. In this role, Ray leads a practice of over 400 professionals dedicated to empowering IBM’s vast salesforce and partner ecosystem to deliver value for clients. This includes company-wide content management, seller experience design and enablement program performance.

Andy Baillie,
Regional Vice President NEMEA, Seismic

Starting out as a journalist, Andy moved in to SaaS tech in the mid 90s, working for Monster, IBM and DocuSign along the way. At Seismic he helps Fortune 1000s, including IBM, set up and deliver their Sales Enablement platforms.