Wednesday, 15 July
10:00 BST | 11:00 CST | 12:00 EEST
Learn why Sales Enablement is Gaining Momentum in EMEA
Research in Action interviewed 1,500 business managers with budget responsibility in enterprises globally. Peter O’Neill found that 48% of companies are investing in Sales Enablement (SE) for the first time – a market perhaps coming to the end of its “early-adopter” phase. In this webinar, Peter provides an independent view of various aspects of SE and offers actionable advice on establishing a realistic strategy. After his presentation, delegates will be able to follow these practical steps in establishing their SE programme initiative:
- Gather an overview of the business drivers creating a focus on SE in EMEA
- Learn how to establish the required SE vision for your organisation
- Understand and select a shortlist of potential SE solution partners
Join us on 15 July at 10:00 BST - we look forward to seeing you there!
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Research Director Research In Action GmbH
Peter O’Neill is an IT industry veteran with more than 38 years of experience in advising IT vendor and end-user clients and performing research-based consulting, combining strong research capabilities with comparative vendor assessments and actionable advice. Peter is most known for his 12 years of service at Forrester Research, where he held various analyst and management positions up until 2017. In 2010, he helped Forrester Research invent and define the term Sales Enablement (SE) and published many research reports on the topic over the next years. He still speaks regularly on podcasts and at conferences about SE. Most recently Peter had the global responsibility for managing Forrester’s research on B2B Marketing, including SE, and leading a large team that delivers research to help these professionals. He was responsible for a research agenda that illuminates strategic opportunities and risks, market demand and competitive dynamics, and go-to-market, as well as organisational strategies and the use of marketing technology to improve business results. After working for 20 years at Hewlett-Packard in Germany and in the USA, in various marketing positions, Peter ran the vendor consulting business in EMEA for META Group from 2001 to 2005. Peter is a frequent speaker at major industry events and regularly quoted in key press publications about marketing.
Kevin O’Regan is the Vice President of EMEA at Seismic with over 25 years experience in the technology industry. He has a demonstrated history of building sales organisations that exceed expectations and is evangelical about the role sales enablement plays in delivering that success. Seismic is the recognised leader in sales and marketing enablement and Kevin is focussed on growing the business in the EMEA region and empowering customers to transform their sales execution, increasing productivity and effectiveness. Prior to joining Seismic, Kevin enjoyed successful roles with organisations such as Sprinklr, Oracle, Aprimo and Epiphany. Kevin holds a first class honours degree in Software Engineering from Manchester Metropolitan University.
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