The Revenue Growth Formula in Action: Seismic’s Playbook for Pipe Gen Tuesday
A behind-the-scenes look at how Seismic drives pipeline growth
Wednesday, March 19th • 11AM ET | 8AM PT | 4PM GMT
What if you had a formula for accelerating revenue growth?
At Seismic, we don’t just talk about enablement—we put it into action. Join us for an exclusive 45-minute webinar where Jeff Marcoux, Alison Lillie, Tony Benvenuto, and Joey Vendel break down how Seismic leveraged the Revenue Growth Formula to execute our first-ever Pipe Gen Tuesday—a high-impact, cross-functional sales and marketing initiative designed to turn intent signals into revenue.
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The Revenue Growth Formula and how it can transform sales and marketing execution |
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How Seismic built Pipe Gen Tuesday,
aligning teams to drive pipeline in a single day |
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Key takeaways and best practices to apply this proven playbook to your own revenue strategy |
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Alison LillieGrowth Marketing Manager, SeismicDriven by curiosity and a passion for growth, Ali has built a dynamic career at the intersection of marketing, sales, and customer success. With over a decade of experience at top HubSpot partner agencies and a proven track record of driving pipeline and revenue generation for Seismic's mid-market Commercial business, she excels at creating and scaling impactful marketing strategies. Her collaborative approach and ability to bridge gaps between teams make her a natural leader in cross-functional initiatives. Whether strategizing ABX campaigns or preparing for her next adventure, she thrives on challenges and creating meaningful connections. |
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Jeff MarcouxSr. Director, Global Demand, SeismicJeff Marcoux is the Head of the Global Demand Center at Seismic and an educator at Oregon State University, where he teaches advanced digital marketing and demand generation. He applies behavioral psychology, data science, and AI to optimize revenue growth, helping sales and marketing teams bridge the gap between sales and marketing to drive meaningful revenue growth. Passionate about simplifying complex go-to-market motions, Jeff focuses on strategies that eliminate distractions and drive real business impact. |
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Tony BenvenutoSVP of Sales, SeismicTony Benvenuto is a dynamic sales leader and currently serves as the SVP of Sales at Seismic, where he has played a key role in scaling the company over the past six years. Passionate about building world-class sales organizations, he prides himself on developing leaders and reps through ongoing coaching, mentorship, and a relentless focus on growth. He believes that a strong, people-centric culture is the foundation of sustained success—fostering accountability, high performance, and an environment where top talent thrives. His ability to drive revenue, scale teams, and instill a winning mindset makes him a proven leader in SaaS sales. |
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Joey VendelVP of Sales Development, SeismicJoey Vendel is the Vice President of Sales Development at Seismic where he is responsible for building impactful GTM strategies to fuel pipeline and revenue growth. His ultimate passion is developing the next generation of sellers, and he combines this with his enthusiasm for leveraging data to drive better seller outcomes throughout the customer journey. |
