Thursday, 25 June
10:00 BST | 11:00 CEST | 12:00 EEST
For 30 years IWG has achieved growth through agility and flexibility
Social media expert and resident thought-leader Katherine Busby, IWG’s Global Social Media Manager, reveals how IWG manages a multichannel content marketing strategy for their 11 brands using Percolate. Acting like a start-up, adopting new technology, and making tech part of the company’s culture have been key factors in IWG’s longevity.
Katherine will share how they are achieving growth through franchising with some key insights from IWG’s growth playbook. Currently, over 2.5 million people use their workspace across 110+ countries. As a result, they need systems that can blitz scale with growth and have the flexibility to not cap out on simple things like the number of users. Join to learn how to drive personalised experiences through content marketing.
Register for the webinar to understand:
- Why personalisation, scalability, and agility are the key tactics for managing mass communications
- How to achieve seamless and immediate adoption from all users so they can log in for the first time and start utilising their content packages allowing a company to execute multiple personalised communication strategies
- How to track local execution of content to control conflicting messaging and duplicate costs
- How software can help achieve your greatest workflow needs and reduce costs by allowing companies to streamline their processes to move third-party vendor dependencies in-house
- IWG’s approach to global content marketing shows companies how they can enable local content flows to drive more personalised engagement at scale
Register Now ↓
Webinar Presenters
Katherine Busby,
Global Social Media Manager
Katherine has over 10 years working in global content marketing operations across multiple sectors successfully leading cross-functional, cross-disciplinary teams to support in-country marketing at all stages of the customer lifecycle. In her current role, Katherine manages multichannel content marketing strategy for IWG's 5 brands using Percolate. Katherine is a creative thinker, using data-driven insights to produce effective business solutions in fast-paced environments while delivering transformational partnership initiatives.
Ravi Champaneria,
Enterprise Account Executive
Ravi is a senior sales executive at Percolate, a Seismic company and has been with the company for several years. Adept in problem solving and driving international change, Ravi has been working with our largest and most successful customers across Europe and the US. After several years helping existing customers, Ravi took charge of Percolate’s sales efforts in Germany and the Netherlands where he works tirelessly to define and deliver value for some of Europe’s most notable brands.