Only 6% of B2B marketers claim they can measure the performance of their content using metrics that reveal business impact- Forrester
B2B Marketing Zone recently partnered with Seismic to better understand how Industrial marketers can prove content ROI.
Download the on-demand webinar to hear Achinta Mitra, Founder and President of Tiecas, Inc. explain how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing and win (or keep!) buy-in from your higher-ups.
In this webinar, you will learn:
- How to measure your content's worth no matter your level of data literacy
- Ways to work with Sales to reach your collective goal
- What to say to your C-Suite to make the case for a content strategy
Watch Now ↓
Webinar Presenters
Achinta Mitra,
Founder and President, Tiecas, Inc.
Achinta Mitra is the founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. He is a Mechanical Engineer with an MBA degree in Marketing. He uses his 30+ years of hands-on experience working with manufacturers, distributors and engineering companies to help them generate better quality leads that turn into sales opportunities. That's why he calls himself a Marketing Engineer.
Achinta provides practical insights and actionable marketing advice for industrial companies on his blog Industrial Marketing Today. He has published over 300 articles, many of which focus on industrial content marketing.