Linking Content to Revenue in Consulting

The lastest research on how consulting firms utilize technology to impact revenue.

Seismic recently partnered with Demand Metric to better understand how Consulting firms use technology to improve collaboration between business development and marketing. We hypothesized: sales enablement technology improves collaboration and agility, resulting in greater content effectiveness and higher revenue.

Here's a sneak peek at the results:

  • When technology is not in use, 73% of participants report having no or just slight agility in responding to client requests.
  • Increasing business development effectiveness directly impacts revenue. Over 70% of teams that experienced increased effectiveness also reported revenue growth.
  • Nearly 75% of participants that have significantly or completely adopted sales enablement technology report increasing revenue.

Download the full benchmark report today for more findings on how organizations are leveraging process and technology to improve content ROI and increase revenue.

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