Sales Enablement Grows Up: 4th Annual Sales Enablement Report

CSO Insight gathers input from 500 participants to track how sales enablement is evolving, what impact it's having on sales performance, and most importantly how organizations can optimize in the future.

In CSO Insight’s fourth annual Sales Enablement Study they found that “sales enablement is no longer growing rapidly, but is maturing slowly and steadily.” In many ways this maturity is positive; however, there is still tremendous growth needed to ensure sales enablement is tablestakes in every organization.

Here's a sneak peek at the results:

  • 61% of organizations have a dedicated sales enablement person, program, or function.
  • 57% of organization that have dedicated enablement attain their annual quotas and subsequently win 52.1% of the time.
  • Only 34.4% of organizations that have a dedicated enablement meet or exceeded internal expectations.

Download the full report to discover how to optimize your sales enablement efforts, and get sales enablement right.

Download the Report ↓