More than ever, B2B organisations are under pressure to optimise the performance of their go-to-market (GTM) function and to provide the necessary technologies that empower their GTM teams to deliver engaging and impactful online buyer experiences at scale.

To further understand the biggest GTM trends, challenges, and concerns facing B2B firms in EMEA, Seismic conducted a survey with Revenue Collective’s European chapters in Q1 2021.

In this report you will learn:

• Current status of virtual selling in EMEA.
• Gap between the executives and front line contributors regarding how virtual selling affects them.
• How revenue leaders are capitalising on the opportunities presented by the changing environment.