Sales enablement is top-of-mind for B2B executives today. This is according to the 2016 CSO Insights Sales Enablement Optimization Study, presented by Seismic.
This report, based on a survey of 375 enterprise firms, reveals that enterprise executives are prioritizing sales enablement and recognizing the benefits...
- 61% of respondents say their sales enablement function reports through executive management
... BUT there has been a noticeable lack of process and technology that has prevented firms from reaching desired goals:
- 64% don't have a sales enablement content management solution in place
- 50% of respondents describe their sales enablement priorities as "informal"
- 56% cite their current sales enablement initiatives as meeting only some or few of their expectations
Download the Report ↓