On September 12th, Craig Dunham, VP Operations at Seismic, and Chris Dent, Expert Principal at Bain & Company, paired up to discuss the impact of effective commercial operations on sales and marketing success.
They discussed Bain & Company's best-in-class framework that helps Fortune 500 companies determine which best practices should be core to their go-to-market model. Their framework outlines many capabilities required for success, one of which is sales talent and enablement.
Did you know that organizations that invest in sales enablement are growing revenue and gaining share faster than those that aren’t?
Watch the On-Demand Webinar today to learn more:
- What commercial operations capabilities are required for success
- The role of sales enablement within commercial operations framework
- What differentiates high-performing sales organizations from laggards
- How to measure sales effectiveness throughout the buyer journey
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Craig Dunham is the GM & VP, Business Operations at Seismic, where he is responsible for leading the integration efforts of Seismic’s May 2018 acquisition of The SAVO Group. Prior to this role, Craig was GM & VP of Financial Services at Seismic. Before Seismic, Craig held product management and analyst positions at S&P Capital IQ, Lehman Brothers, and Citigroup.
Chris Dent is a member of the firm's B2B Commercial Excellence group within the Customer Strategy & Marketing practice. Throughout his tenure at Bain, Chris has advised B2B clients across multiple industries on key commercial excellence topics, including sales, channel and marketing effectiveness. He is also deeply versed in commercial operations, with a specific focus on sales and marketing technology.