Aligning marketing and sales makes complete and intuitive sense. But for many B2B organizations it remains a struggle—which, in turn, leaves many buyers frustrated by sub-par experiences.
Download this on-demand webinar featuring Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, to learn how to:
- Use a continuum approach to empower marketers, sellers, and buyers
- Develop serial storytelling to engage buyers and support relevant sales conversations
- Gain visibility to prove the ROI of content marketing strategy
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