Personalization that Drives Profitable Engagement
In this session, you’ll dive into how personalization can be applied to create deeper engagement that drives initial purchase decisions and convinces your customers to stick with you over time, driving revenue and growth.
In this webinar you will learn how to:
- Find the balance between creepy and compelling that activates intent and builds loyalty
- Use personas to create context that resonates at every stage of the life cycle
- Apply a conversational approach to earn retention and account expansion
- Show how sales enablement practitioners can inform automation by representing the voice of sales
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CEO, Marketing Interactions, Inc.
Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change, and how to gain value that drives business. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies That Drive Results and eMarketing Strategies for the Complex Sale. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO. Among her clients are Teradata, PROS, Deluxe, Transunion, BMC Software, Steelwedge, Riverbed Technology, CoreMedia and Sykes.
Sales Enablement Manager
As the recognized leader in marketing and sales enablement, Seismic equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. We practice what we preach, and this involves ensuring our own go-to-market professionals have the knowledge they need to act as trusted advisors in the field, increasing the world's productivity one customer at a time. As the Sales Enablement Manager, I oversee this effort by optimizing content architecture, training all new employees on our software, and influencing the product roadmap by representing the voice of sales cross-functionally.