Deliver Real ROI with Sales Enablement
Launching a successful sales enablement initiative isn’t easy. In fact, of the 61.3% of organizations that have dedicated sales enablement, only 27.8% are seeing real results.
That said, there is clear data linking sales enablement to improved win rates and quota attainment. Put simply, the success of your strategy lies in how you build and execute it. If done right, the benefits are abundant.
Hugh Redford, Senior Director, Customer Success Revenue Operations at Seismic partnered with Tamara Schenk, Research Director at CSO Insights to share key findings from CSO Insight's Fifth Annual Sales Enablement Study.
Download the On-Demand Webinar for 5 data-backed recommendations on how to:
- Develop a formal sales enablement approach
- Set attainable expectations with senior leadership
- Align your approach with a content strategy
- Drive implementation and adoption best-practices
- Seamlessly orchestrate collaboration
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Senior Director, Customer Success Revenue Operations
Hugh Redford leads Seismic’s Customer Success Revenue Operations efforts. In this new role, he is responsible for building the internal enablement process to support Seismic’s customer-first approach. Previously, Hugh ran all Sales Enablement efforts at Seismic, overseeing the [email protected] story, ensuring Seismic's internal sales enablement program helps set the industry standard for the rapidly evolving and maturing practice. Before joining Seismic, he held a series of growth-oriented operational and consulting roles ranging from small companies to the Fortune 100, covering industries including Retail and e-commerce, Energy, Hospitality, Medical Devices, and Technology.
Tamara Schenk is research director at CSO Insights, the research division of Miller Heiman Group, where she is focused on global research on all things sales enablement and sales effectiveness. She is, together with Byron Matthews, the co-author Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force. She enjoyed twenty-five years of experience in sales, business development, and consulting in different industries on an international level. Before becoming an analyst in a research director role in 2014, she had the pleasure to develop sales enablement from an idea to a program and a strategic function at T-Systems, a Deutsche Telekom company where she led the global sales force enablement and transformation team.
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