Learn why a value-selling strategy is a game-changer to win in the current buying environment
Buying is not the same anymore – entering 2020, there were already tectonic shifts underway in the traditional buyer seller relationship. Immediate information availability has enabled more buyer empowerment than at any other point in history. There are even bigger shifts underway as organizations rethink how they create outstanding buyer experiences and drive effective sales cycles.
Watch Irina Soriano, Head of Enablement at Seismic, Amanda Cremone, Senior Enablement Manager at Seismic and John Thackston, VP, Business Development at SOAR Performance Group for a deep dive on:
- What a good value selling strategy should include
- How to deploy a value selling strategy in a virtual environment
- How to measure results of a value selling strategy
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VP, Business Development
John Thackston is the Vice President of Client Engagements and Co-Founder of SOAR Performance Group. John is responsible for ensuring the success of our clients through effective client relationship development and project management. Additionally, John supports the overall strategic direction and operational management of the company. In his free time, John is a long suffering Georgia Bulldogs/Atlanta sports fan & an avid golfer.
Head of Enablement, Seismic
Irina Soriano is the Head of Enablement at Seismic, the industry’s leading enablement solution. She established a powerful brand as an expert in her field based on her experience building numerous sales and enablement departments while living and working in EMEA, APAC, and the US. Irina is a thought leader in the enablement space, she runs the NYC chapter for Women In Sales Enablement: WiSE, is a Forbes Council member, and an experienced webinar, podcast, and keynote speaker.
Senior Enablement Manager
Like most Enablement Practitioners, Amanda became an accidental Enabler 5 years ago. She spent the first years of her career as a seller, but often found herself drawn to teaching roles. At Seismic, Amanda quickly fell into an Enablement role and began training new hires and establishing new processes for Account Executives. There she spent close to 5 years onboarding new hires, delivering soft skills courses and rolling out new software. Currently, her role focuses on building skill development Enablement services for Seismic Sellers.
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