— On-Demand Webinar —

The New Recipe for Planning Successful Marketing Campaigns

Featured Guest from:


Don’t fall into the trap of spending precious resources on mis-aligned marketing tactics that don’t achieve desired results. Watch our webinar featuring guest speaker Mavis Liew, Principal Analyst, Marketing Executive Services APAC, Forrester. Mavis shares insights on the new SiriusDecisions Campaign Framework. Learn about:

  • Common pitfalls in B2B marketing campaign development
  • The proven approach to planning and executing successful marketing campaigns.
  • Knowledge of the 4 program families to ensure campaign success

Watch APAC CMO Iris Chan explain how to put these guiding principles into practice.

Watch Now ↓

Webinar Presenters

Mavis Liew,
Principal Analyst, Marketing Executive Practice APAC, Forrester

Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia-Pacific and around the world.

Prior to joining SiriusDecisions, Mavis held regional APAC and global marketing leadership roles at companies such as PeopleSoft, EMC and SunGard. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in this digital age.

Mavis graduated from Monash University in Australia with a master of marketing degree.

Iris Chan,
Asia Pacific and Japan CMO

Iris Chan is responsible for leading the regional marketing strategy and function for Asia Pacific and Japan (APJ) at Seismic. With over 20 years’ experience in the B2B technology industry, Iris’ past marketing and sales enablement leadership roles include: CMO of sales acceleration software startup FusionGrove, Head of Marketing at IBM Digital Business Group and Head of Sales Enablement for Asia Pacific at Cisco. Iris is also the Australia Chapter President of the Sales Enablement Society. Iris holds a Bachelor of Arts degree in Mass Communications from the National University of Singapore.