Understanding Vital Elements in the Sales Enablement Framework
This is the first episode of a six-part series on Sales Enablement Foundations. This series of 45-min webinars guides business leaders and practitioners through the fundamental principles and strategic planning foundations of Sales Enablement, providing you with a systematic approach for success.
Iris Chan, Marketing Director APJ of Seismic, who is also the Australia Chapter President of the Sales Enablement Society, shares insights on:
- What is the definition of Sales Enablement?
- Foundational pillars in the Sales Enablement framework
- Getting started with the functional design of Sales Enablement
- Debunking myths about Sales Enablement
You might be interested in other episodes in the Sales Enablement Foundation series: Episode #2: Creating a Sales Enablement Charter
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Webinar Presenters
Iris Chan,
Marketing Director, APAC & Japan, Seismic
Iris is the Marketing Director of Asia Pacific and Japan (APJ) at Seismic, the recognised leader in sales enablement platforms. She is responsible for leading the regional marketing strategy and function for the company. Since 2016, Iris has also been the Australia Chapter President of the Sales Enablement Society, a global non-profit organisation aimed at professionalising and elevating the Sales Enablement function through building a community of practitioners, knowledge sharing and networking. With over 23 years’ experience in the B2B technology sector, Iris’ past marketing and enablement leadership roles include: CMO of sales acceleration software startup FusionGrove, Head of Marketing at IBM Digital Business Group and Head of Sales Enablement for Asia Pacific at Cisco. In 2018 and 2019, Iris was honoured as one of the finalists in the ARN Women in ICT Awards in recognition of her contribution to and outstanding achievements in the Australian technology industry. As a thought leader in sales enablement, Iris is a regular speaker at industry conferences, has been a featured guest in podcasts and has contributed to books published in this field. Iris holds a Bachelor of Arts degree in Mass Communications from National University of Singapore.