The Enablement Fire Prevention Unit:

An innovative method to handle ad-hoc business needs

Now available on demand.

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About this Webinar

Enablement teams can get pulled into a vicious cycle. Urgent “fires” keep us from doing foundational, strategic work. Consequently, this leads to more urgent situations that probably could have been prevented.

In this session, you’ll learn how Seismic’s Enablement team is tackling this challenge with an easy-to-implement Enablement intake process and a structured partnership with the GTM teams. If you’re an Enablement practitioner struggling to go slow so you can go faster later, this webinar is for you!

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What you'll learn


How to structure your team to address ad-hoc needs from the business without losing sight of your strategic initiatives.


How to build an Enablement intake form to organize and prioritize Enablement requests and projects.


How to measure the success of your new Enablement “fire prevention unit” with specific KPIs.


Irina Soriano

VP, Enablement & Process Excellence, Seismic

Irina Soriano is the VP, Enablement & Process Excellence at Seismic. Irina has built several global Enablement departments across EMEA, Asia-Pacific, and the US. She leads the NYC WiSE (Women in Sales Enablement) chapter, is the author of Generation Brand, as well as a TEDx and keynote speaker.

Crysta Stensaas

Enablement Manager, Seismic

Crysta is a key leader on our Knowledge Enablement team, helping transition Seismic’s Enablement efforts from being reactive to being proactive by driving early Enablement needs analysis. She has several years of product enablement experience in the SaaS space coupled with in-depth knowledge of process improvements.

Sarah Raines

Director, Enablement, Seismic

Sarah Raines is the Director, Skill Enablement at Seismic. Sarah has pioneered a new way for Enablement to address role-based skill development for go-to-market teams at Seismic. She is a member of Wise (Women in Sales Enablement) and is a sought-after Enablement speaker in her field.