Maximising Sales Engagement with Technology

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About this session

There is no single road to sales growth. Asset managers know that for every bit of effort they put into acquiring a new account, they must equally commit to servicing and developing deeper engagement on their current accounts.

To better understand client needs, asset management firms are using technology to build customer insights. As client expectations change, a digital-first approach may be essential for firms looking to stay competitive and drive business growth in the next digital era.