Social Selling Secrets: How to Build Buyer Trust at Scale on LinkedIn

Now available on-demand.

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About this Session

When sales professionals — or even better, entire sales teams — show up, speak up, and engage authentically on social media, buyers notice and relationships form. And when it’s time to talk business, buyers know exactly who they’re dealing with and how they can help. This workshop was inspired by two things we’ve learned are true:

  • LinkedIn is changing quickly, and old mindsets and approaches no longer work.
  • Very few sellers show up in truly buyer-centric ways. But when they do, it changes everything