Client engagement technologies have come a long way in the past decade. Most firms today are utilizing CRM and Marketing Automation platforms for contact management, lead scoring, lead prioritization, forecasting, and closed loop reporting to more effectively engage with clients.
These technologies alone, however, fail to provide a comprehensive view of a client's journey. Sales enablement systems provide the last piece of a firm's sales and marketing tech stack to paint a more holistic, data-backed picture of client activity from first touch to close.
Download this guide to discover how this new age tech stack will help impact your firm's productivity and compliance goals this year.
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