It would be rare to find a bank today that isn’t using a CRM and marketing automation platform to manage prospect and client data and streamline online marketing processes.
But to complete the digital banking tech stack, sales enablement has become the third piece of the puzzle. Sales enablement not only acts as a bridge between the two, but is also a powerful, strategic enhancement for banks that want to better align their revenue goals, engagement tactics and cross-selling efforts.
Download the full guide to discover how completing your tech stack with a sales enablement solution not only heightens the relevancy, visibility, engagement, and measurement of your sales and marketing efforts, but also enhances the client experience.
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