GUIDE

The Definitive Guide to Content Analytics

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About this Guide

Content is the backbone of marketing teams across the globe. Not only does content creation cost less than traditional marketing efforts — 62% less to be exact — it also provides 3x as many leads for the investment.*

So, what’s the problem with content? For content to be worth the investment, it needs to result in a measurable return. Historically, that’s been difficult for marketers to measure.

This guide unlocks the answer to the often-asked question, “how much revenue is your content generating?”

*according to Demand Metric

What you’ll learn

  • The most relevant content usage statistics to pay attention to
  • The terms, statistics, and analytics used to measure content engagement
  • How to actually prove the ROI of your content across the sales and marketing funnel

Download the Guide