Get your exclusive look at SiriusDecisions' latest report, which reviews solutions offered by 12 vendors in the sales asset management field, evaluates performance across 25 different capability functionalities in six categories, ranging from the ability of the product to provide a central repository of content for sales teams to real-time alerts when a prospect engages with a piece of content.
“The demand in this market is growing at a rapid clip,” said Heather Cole, Sales Enablement Strategies Service Director at SiriusDecisions. “As a result, there is a tremendous amount of innovation occurring in the race to differentiate. However, as more and more capabilities are added, there is an increasing level of confusion by buyers regarding what functionality is most valuable to driving sales and marketing productivity and alignment.”
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