The Marketing Orchestration RFP Planning Guide

Orchestration is emerging as a solution to increased marketing complexity, and for many organizations this means a new RFP.

Regardless of your enterprise’s particular process, there are certain key preparations that can smooth the way. This ebook focuses on the special considerations around RFPs for a marketing orchestration solution, as well as general best practices to get the most from your RFP process.

In this ebook, you’ll learn:

  • How to lay groundwork by identifying and including stakeholders and the existing martech stack
  • How to develop comprehensive, actionable solution requirements, for both business and technical objectives
  • How to write a strong RFP questionnaire to surface meaningful conversations with potential technology partners

Download The Marketing Orchestration RFP Planning Guide e-book today to get started down the path of easier enterprise RFPs.

Download the Guide ↓