For as long as there has been a sales function with a marketing team that creates assets to support it, the question persists: what kind of return comes from the investment in sales content?

Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. The research effort was guided by a key research question: does using a Sales Asset Management (SAM) platform enable a more precise understanding of sales content ROI?

Key insights from the report include:

• Sales content importance
• Types of sales content in use
• Sales content attribution to customer purchases
• And more...

Download the report for more insights and findings, as well as some best practices that relate to sales content effectiveness and ROI!