Content personalization is an indispensable part of the customer journey, from first touch all the way to close. This is according to more than 180 B2B enterprise stakeholders surveyed as part of a new report from Seismic and Demand Metric.

The report finds that 64% of marketers believe that sales team support and enablement is their top objective this year, only second to lead generation. More so, 80% of respondents indicate that their objectives are better met when content is personalized.

“Much like how marketing automation disrupted the marketing landscape about a decade ago, marketers today that can execute a holistic and efficient content personalization process before their competitors do will be in a much better position to win more deals and close more sales.”- Doug Winter, CEO of Seismic

Most B2B marketers are still in the beginning stages of this process. This report from Seismic and Demand Metric reveals how personalization, and implementing tools to help streamline the content personalization process, is top of mind for B2B executives, and how those without an effective personalization process could be left behind.