Creating Buyer-Focused Content That Helps Sales Win

Creating a content strategy is not an easy feat. While content marketing as a marketing tactic has become widely adopted, there has been little strategy around creating content that is easily discoverable by sales and also effective and relevant in sales interactions.

SiriusDecisions estimates that between 60 and 70% of B2B content goes unused by sales.

The disconnect can be glaring. That's why SiriusDecisions created its Sales Content Architecture Framework to enable marketing and sales leaders to implement a top-notch content strategy. This guide will apply SiriusDecisions' framework to:

Identify audience needs and how content meets those needs
Align the buying process and the sales process
Improving Sales Communication

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