The healthcare industry is becoming more patient-centric and undergoing a digital transformation, creating unique challenges for sales and marketing teams. To address these changes, healthcare sales and marketing teams are turning to sales enablement solutions.

In Seismic's executive summary of a recent survey the importance of sales enablement in the healthcare industry becomes clear, but a disconnect still lies between understanding, implementing, and measuring success of sales enablement programs within an organization.

Seismic found that found that while 80% of respondents were familiar with sales enablement, challenges remain in linking programs to performance goals. The survey also uncovered that less than a quarter of organizations said their marketing content was tracked to success in driving sales.

Download the full executive summary for:

• An in-depth look at challenges facing the healthcare industry
• Insights on how the healthcare industry views sales and marketing alignment and enablement