

Enablement has never been under more scrutiny. Budgets are tighter. Sales teams are under pressure. Leadership expects AI to deliver productivity gains - fast. Yet many enablement teams still struggle to clearly articulate why enablement matters, how it drives revenue, and how to justify investment internally.
GTM Mornings: From Enablement to Revenue is a breakfast event series designed to help revenue and enablement leaders build a compelling business case for enablement technology, win internal buy-in, and confidently demonstrate impact.
Event Dates & Locations:
Agenda
| 08:30 – 09:00 | | | Arrival, breakfast & networking |
| 09:00 – 09:15 | | | Welcome & framing the challenge |
| 09:15 – 09:45 | | | Building a compelling business case for Enablement |
| 09:45 – 10:15 | | | A day in the life of an AI-powered seller + open discussion |
| 10:15 – 11:00 | | | Proving revenue impact with Enablement + open discussion |
01 |
Learn how to position enablement as a revenue driver, not a cost centre |
02 |
Understand how AI is changing the day-to-day reality of sellers |
03 |
Build a credible business case for enablement that resonates with leadership |