About this event series

Financial services firms are investing heavily in AI to drive growth — but many are struggling to translate ambition into execution.

Harvard Business Review defines this as the “Revenue Enablement Execution Gap” — the disconnect between what organisations prioritise and what they’re actually able to deliver. It’s a challenge playing out across sales, marketing, and client engagement teams today.

Join Seismic and a select group of senior financial services leaders in Edinburgh for an exclusive, peer-led breakfast discussion exploring how firms are turning AI-driven strategies into measurable revenue outcomes.

What you’ll learn:

01 — Where AI strategies are falling short
Understand why many AI initiatives are failing to deliver commercial impact.

02 — How leading firms are closing the execution gap
Explore how organisations are aligning sales, marketing, and technology to drive measurable growth.

03 — What it takes to turn enablement into revenue
Learn how to move from experimentation to scalable, repeatable success.

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