The CRO Playbook

According to Forrester, today’s buyers have more control over the sales cycle than ever before with 62% of buyers saying they can now develop selection criteria or finalize a vendor list based solely on digital content.*

So how can chief revenue officers (CROs) best do their job and drive predictable and sustainable revenue growth for their organizations?

We asked today’s top revenue leaders and industry experts for tips on how CROs can best:

  • Drive revenue growth
  • Meet and exceed sales targets
  • Accelerate time to close

This e-book is a must-read for any revenue leader looking to win more, win bigger, and win faster in the age of the modern buyer.

*The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum, Forrester Research, Inc., August 21, 2017.

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