To succeed in the 2020s and beyond, Go-To-Market teams need to modernize how they approach and engage with their customers, and each other.
Even if different disciplines execute well in their separate functions, they need to work as a single cohesively aligned unit in order to engage customers with resonant content, as all stakeholders play a vital role in getting the right story to the right person at the right time.
In fact, a recent Salesforce survey noted that high-performing marketing teams were more than 2x more likely to be tightly aligned with their sales counterparts than underperforming teams.
In this e-book, you will learn best practices for aligning Go-To-Market teams across marketing, enablement, and sales to effectively deliver resonant content that expedites sales cycles and provides buyers with more personalized experiences.
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